Training

• What is Search Engine Optimization?
• History of Search engines?
• How is SEO important in Digital Marketing?
• How is search engine important for companies?
• How can search engine impact the brand and sales of a company?
• How does search engine algorithm work?
• Components of a search engine?
• Different types of search engines?
• Operators used in search engine
• Algorithms used in SEO
• Updates of SEO
• Site Structure Analysis
• Competitive and Exact Title Creation
• Meta Keywords Creation
• Meta Tag Optimization as per Keyword Research
• Perfect navigation as per the theme

• Breadcrumb Optimization
• Checking Broken Links
• Creating Sitemaps (HTML, XML, ROR, Text Sitemap)
• Usage of Robots.txt in order assist crawler
• Robots.txt File Creation and validation
• Internal navigation
• Content Optimization as per Keyword Density, Proximity, Prominence
• 301 redirection for canonicalization problem
• Content Negotiation and Modification
• Regular Updation of the Sitemaps
• Create Custom Error 404 Page Optimization
• Heading Hierarchy (1H1, 2H2, 4H3,8H4 ..)
• Image Optimization, Using Alt
• Google Analytics Account Set
• Create and Manage Google Webmaster Tool

• What is Link Building
• One Way link building
• Two Way or Reciprocal link
• Link Wheel Building
• White Hat Link Building
• Black Hat Link Building
• Grey Hat Link Building
• Google Panda Algorithms
• Google Penguin Algorithms
• Google Page Rank Algorithms
• Google Hummingbird Algorithms
• Page layout Algorithms
• Search Engine submission
• Directory submissions
• Dmoz Listing
• Forum Creation / submissions
• Blogs Creation, Posting and Commenting
• Blog Post Message Creation and Submission
• Articles Creation, Distribution and Commenting
• Press Release Creation and Distribution
• Newsletter posting and News Syndication

• Forums Posting and Comments
• Favicons Creation
• B2B Posting
• Driving traffic through dedicated Social Networking
• Facebook Marketing (Fan Pages and Profiles)
• Twitter Marketing
• Social Bookmarking Strategy and Implementation
• Podcasting: Audio and Video Optimization
• Promoting Subsequent pages of the Website
• Google Site Map Submission
• Yahoo Site Map Submission
• Social Bookmarking SBM
• Social Networking
• Classified Ad Creation and Submission
• Posting in other Content Network
• Blog Creation and Commenting
• RSS Feed Creation and Validation
• Link Building
• Link Popularity Monitoring and Reporting
• Listed on Google/Yahoo Local Business Center
• Wikki Submission.

• Introduction to Online Marketing
• Types of Online Marketing
• Introduction to Social Media

Facebook Marketing

• Facebook Marketing introduction
• Advantages of Facebook Marketing
• - What is Open Graph
• - Local business page creation
• - Fan page creation
• - Brand page creation
• - Organization page creation
• - Adding own logos and banners in facebook
• - How to promote your Facebook page
• Introduction to FBML
• Advantages to FBML
• Facebook optimization techniques
• - Creating a Facebook Application
• Linking with YouTube
• Creating Events in Facebook
• - Do's and Don'ts in Facebook
• - Facebook credits
• - Facebook Connect (Like, Share, Comment)
• - Increase Facebook likes

Twitter Marketing

• What is Twitter
• Why we use Twitter
• - Twitter Demographics
• - How to Setup a Twitter account
• What is Twitter Lingo
• - What is Tweet for pay
• Twitter Account Promotion
• - Tweeting (Responding to others, RT, HashTags, Direct Messages)
• What is Twitiquette
• - Why use Short URL in Twitter

Google Plus Marketing

• What is Google Plus
• - Google Plus Features
• - Google Plus: Circles, Hangouts, Stream
• Integration with your site
• - Promoting a Brand on Google+
• - Google Plus for Businesses
• Google Plus Tools and Techniques

LinkedIn Marketing

• What is LinkedIn
• LinkedIn advantages
• LinkedIn Groups
• - LinkedIn events, messaging
• Creating the right profile and settings
• How to do link building in LinkedIn
• - Linkedin Company Pages

Social Networking Sites

• Digg
• Delicious
• StumbleUpon
• - Reddit
• - Fave It
• - E-buzz

Web 2.0 Backlinks Building

• Blogger.com
• - WordPress.com
• Webs.com
• - Webnode.com
• - Yola.com
• Blinkweb
• - Clammo
• - 360.com
• - Adding Titles to blogs
• Adding Keywords to blogs
• Adding Description to blogs
• - Building Backlinks from blogs
• Promoting Blogs ways

Content sharing

• Ezine articles approved
• - Squidoo Lens Creation
• - Hubpages Creation
• - Slideshare
• Scribd

Photo and Slides Sharing

• Flickr
• TinyPic
• Slide Roll

1. Campaigns Covered

• Google PPC Campaigns

2. Overview of the Search Marketing Landscape

• A review of the latest search marketing trends
• A look at the latest pay-per-click advertising options
• Comparing Google Ads with Facebook, LinkedIn and Twitter advertising
• Choosing between SEO and PPC
• What is Pay Per Click (PPC)?
• How does PPC work?
• Importance and Benefits of PPC

3. Google Ads Modules

• MCC Ads
• Adwords Express
• Adwords Merchant Center
• Adwords Editor
• GOMC Challenge
• Creating an Online Video Campaign (YouTube Ads)
• Shopping Ads

4. Setting up a PPC Campaign

• Google Ads Account Structure
• Google Search Network
• Google Display Network
• Google Partner Websites
• Location/ Language Targeting
• Bid Budget Management
• Accelerated/ Standard Delivery
• CPC, CPM, CPA, CPV, CPD Methods
• Keyword types (Broad, Phrase, Exact and Negative)
• Ad Rank, Actual CPC, CTR
• Ad Extensions
• Schedule: Start date, end date, Ad scheduling
• Ad Delivery: Ad rotation, frequency capping
• Quality Score and its Importance

5. Display Network Targeting

• Concept of CPM and Branding
• Landing Page Optimization
• Automatic/ Manual Placements
• Interest and Groups Targeting
• Remarketing Targeting
• Age, Gender Targeting
• Topic-Based Targeting

6. Ad Formats and Ad Guidelines

• Create Effective Ads
• Ad copywriting best practices Ad copy testing
• Text Ads and Guidelines
• Image Ad Formats and Guidelines
• Display Ad Builder Ads and Guidelines
• Video Ads Format

7. Tools and Analysis

• What is a Landing Page?
• Optimizing your Landing Pages
• Competitors Website Analysis
• Ad group Performance Reports
• Using ‘Calls to Action’
• Keywords Performance Reports
• Purpose of Conversions
• Create your Conversion Tracking Code
• Tracking the Conversions for Multiple Product
• Tracking the Google Analytics Code
• Change History Tool
• Display Planner
• Ad preview Diagnosis

8. Google Ads Live Project

1. Introduction

• When Social Media goes bad!
• The cost of a bad reputation

2. Establish a Foundation

• Protect your position Register Twitter, URLs, etc
• How to establish a Social Media company policy
• The socialisation of business: Public relations to human relations

3. Listen

• Free social media monitoring tools
• Search
• Paid for social media solutions
• What to do with the data

4. Respond

• Dealing with complaints
• What to do with praise
• Evangelist
• Crisis Q&A
• Complaint escalation plan

5. Engage

• Enhancing reputation online
• Be seen to listen
• Ask customers for feedback
• Build your customers into your R&D