Online Media Planning & Buying

Techno Corps insights & articles, A blog about analytics, marketing & testing

Online Media Planning and Buying

     People have never before interacted with a form of media as they do now with the Internet. Unprecedented accuracy and efficiency make online advertising one of the most preferred form of advertising among the brands and advertisers.

Our team fathoms are aforementioned fact very well and thus, invests efforts in developing online media buying plans that are mostly driven by branding strategy. With our effective media buying strategy, we help our clientele reach their potential customers at the most opportune time. We ensure that our clients reach the buying and business cycles along with behavioral moments that offer results immediately along with increased return on investment and marketing intelligence.

What We Do Under Our Online Media Planning and Buying Strategy?

    We create interactive campaigns that are industry specific and they all come with a very rich media interface. We also endeavor to define the relative cost per mile (CPM) and cost per lead while taking into consideration the product that is to be advertised.

     All in all, our media space buyers negotiate and purchase ad placement space over the digital space while making sure that the ad space attracts maximum eyeballs and the same contributes to the achievement of the overall campaign goal.